It's easy to get ready for the Certified Marketing Management Professional (CMMP) Exam with our helpful practice course. The video and text lessons in this comprehensive study guide show you all the subjects you'll find on test day so you can get ready to get a great score.
Overview
Syllabus
- Ch 1. CMMP Exam: Marketing Management
- Ch 2. CMMP Exam: Integrated Marketing Communication
- Ch 3. CMMP Exam: Marketing Channel Management
- Ch 4. CMMP Exam: Marketing Strategy
- Ch 5. CMMP Exam: Corporate Social Responsibility
- Ch 6. CMMP Exam: Product Development
- Ch 7. CMMP Exam: Pricing
- Ch 8. CMMP Exam: Marketing Plan
- Ch 9. CMMP Exam: Brand Management
- Ch 10. CMMP Exam: Market Segmentation & Positioning
- Ch 11. CMMP Exam: Global Marketing
- Ch 12. CMMP Exam: Relationship Marketing
- Ch 13. CMMP Exam: Internet Marketing
- Ch 14. CMMP Exam: Consumer Behavior
- Ch 15. CMMP Exam: Marketing Research
- Ch 16. CMMP Exam: Marketing Intelligence System
- Ch 17. CMMP Exam: Marketing Ethics & Compliance
- Ch 18. CMMP Exam: Specialized Marketing
- Ch 19. CMMP Exam: Marketing Performance Measurement
- Ch 20. CMMP Exam: Professional Proficiency in Attitudes & Abilities
- Ch 21. CMMP Exam: Professional Proficiency in Ethics
- Ch 22. CMMP Exam: Critical Relevant Proficiencies
- Ch 23. CMMP Exam Study Guide - Certified Marketing Management Professional Flashcards
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