Google Marketing Platform product certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. This certification exam is designed for users with hands-on experience, and will test on specific predetermined criteria aligned with critical job tasks. About this exam Demonstrate your mastery of driving growth with mobile experiences. This exam tests knowledge across a broad range of topics related to mobile user experience. Users completing this exam should have a familiarity with mobile as an acquisition channel and understand its role in online behavior. By earning the Google Ads Drive Growth with Mobile Certification, Google Recognizes your ability to: Assess the impact of user experience beyond the click Collaborate with key partners to build a more user-focused organization Describe the core components and value of conversion rate optimization Explain the role marketers play in ensuring fast mobile experiences Explain the role marketers play in creating a seamless user experience Implement best practices to increase personalization in the user experience on mobile Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.
Overview
Syllabus
- Certification Exam
- Mobile Experience Certification Exam
- Study Mobile User Experience Optional
- Invest in Mobile Experience for Growth
- Develop a User-Focused Organization
- Prioritize Conversion Rate Optimization
- Focus on Mobile Speed
- Deliver a Seamless Mobile User Journey
- Offer a Personalized Mobile Experience