Creating High Converting Landing Pages

Overview

AFTER THIS CLASS YOU’LL BE ABLE TO:

Build an effective and memorable landing page from scratch without using code.
Understand the 3 main landing page types and know how to use them effectively.
Persuade your site visitors to act using advanced psychological principles.
Get into the hearts and mind of your customers by building users scenarios.
Design high converting call to action (CTAs).
Incorporate standard web conventions in your designs.
Use Scarcity to improve conversion rates for your page.
Use the Unbounce Page Builder to create a form, use an action block, work with backgrounds, add headers icons and buttons, custom CSS and many more features.
How to perform a thorough landing page audit.

ABOUT ISAAC'S CLASS:

Designing landing pages that consistently engage and convert is key to gaining a huge competitive advantage in your business. In order to achieve this, you need to get insight into the buyer's journey so that you can adapt and target your designs to your audience’s wants and needs.

In this class, you’ll learn how to apply universal psychological principles that you already understand to your landing pages so you can significantly increase your conversion rates. You’ll be able to test and refine your designs with exciting chapters packed with real-life case studies and experiments to illustrate each lesson. Enroll in this class today to transform the profitability and performance of your landing pages!

WHAT YOU WILL LEARN:

The fundamental principles of professional landing page design
Different types of landing pages and what their functions are including dedicated landing pages, micro-sites, full websites, home pages and product pages
Know the conversion actions that are associated with common business models
Understand the AIDA sales funnel and the online decision-making process
The principles of readability and visual hierarchy in design
How to create trust, safety and credibility for your landing page
Mobile site layout in Unbounce

WHO THIS CLASS IS FOR:

Freelancers
Entrepreneurs
Business owners
Web designers and developers
Anyone wanting to improve their landing page design skills
Anyone wanting to increase their conversion rates
All experience levels

SOFTWARE USED:

Adobe Photoshop CC

ABOUT YOUR INSTRUCTOR:

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, Isaac has helped over 900k students and has overseen millions of dollars in campaign spend.

Syllabus

Laying the groundwork for good design
The Myth Of The Perfect Landing Page Conversion Rate
The 3 Main Types of Landing Pages and How To Use Them Effectively
Business Models and Understanding Your Conversion Actions
The AIDA Sales Funnel and The Online Decision Making Process
The Awareness Stage of the Funnel ... Where It All Begins
The Interest Stage of the Funnel ... Tell Me More
The Desire Stage of the Funnel ... I Want What You Sell
The Action Stage of the Funnel ... I'm Going to Buy What You Sell
The Fogg Behavior Model and how it Applies to Good Landing Page Design
Making Your Landing Page Design Memorable
Quiz: Landing Page Design Fundamentals
The Primacy of Product and The Concept of Usability in Landing Page Design
Eschew Obfuscation ... Clarity and the Quest for Fewer Question Marks
The 5 Second Usability Test in Landing Page Design (and how you can use it now)
The Art and Science Behind Designing High-Converting Calls To Action (CTA's)
Readability and Visual Hierarchy Landing Page Design
Respecting Web Conventions in Landing Page Design
Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
Information Architecture and Accessibility - Landing Page Design Best Practices
Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
Dedicated Landing Page Design Best Practices (Part 1)
Dedicated Landing Page Design Best Practices (Part 2)
Quiz: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
Using Scarcity to Improve Conversion Rates on Your Landing Pages
Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages
Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory
User Scenarios and Contextual Perception in Landing Page Design
Quiz: Principles Of Persuasion in Conversion Rate Optimization
My Favorite Landing Page Builders and Getting Started With Our Unbounce Page
Getting Familiar With the Unbounce Page Builder and Adding Our Header Section
Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool
Working With Background Imagery in Landing Pages and Developing Our Hero Section
Creating a Form, Action Block, and Finishing the Hero Section in Unbounce
Discussing Landing Page Design Changes and Creating our Primary Content Section
Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce
Publishing Your Unbouonce Landing Page on Your Custom Domain
Adding Custom CSS in Unbounce to Create Professional Drop Shadows
Making Your Landing Page Design Work Better With Custom Javascript Snippets
Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
Assigning A_B Testing Variants in Unbounce and Assigning Traffic Weights
Integrating Your Unbounce Form Submissions With Your Mailchimp Account
Quiz: Building a High Converting Landing Page From Scratch
Wester Computer Audit (Part 1)
Wester Computer Audit (Part 2)
Wester Computer Audit (Part 3)
Wester Computer Audit (Part 4)
Quiz: Landing Page Audit in Action
Conclusion
Final Quiz