End-to-End Sustainability: Driving User Engagement from Pre to Post-Install - Sustainable Growth Day 2019
Android Developers via YouTube
Overview
Syllabus
Intro
Currently serving 90 million users
Making it more holistic
Visualising the numbers
Firsttime user experience
Customer journey map
Getting cracking
Advertising
Travel images
Install conversion rate
Experiment fast
Day Zero
Language
Retention
Behavioral model
Study plan
How is it impacting us
Is the team solely dedicated to firsttime user experience
Whats your philosophy of using notifications
How do you bring learnings from the first time user experience into the rest of the user experience
How did you build the learning plan
What tools did you use
How did you increase the conversion
Why do you have a hard registration wall
Taught by
Android Developers