Learn the art of influence and persuasion in this comprehensive rhetoric workshop. Discover the difference between formal and informal influence, explore key influence strategies, and learn how to apply persuasion principles to achieve your goals.
Overview
Syllabus
Module 1 – Influence
I. Formal versus informal influence
- Using your influence to achieve your goals
II. Key influence strategies
- Strategical influence, tactical, situational
III. What is influence currency?
- How and when to use it
IV. Become a better influencer
- How to make strong connections with others
Module 2 – Persuasion
V. Persuasion vs influence
- Why is it important?
VI. Six principles of persuasion
- Reciprocity, commitment and consistency, social proof, liking, authority, scarcity (Dr. Robert Cialdini)
VII. Applying persuasion principles
- Situational presentations
