Expanding Your Influence: Tapping Into the Power of Persuasion (Live Online)

Bringing about the reaction you want from others and expanding your influence require insights that go beyond the actual process of influencing—and into the psychology of what truly prompts us to say yes or no.This 2-day influencer training explores these psychological triggers, plus how this knowledge may be used not just for compliance but for mutually desirable outcomes. You’ll uncover persuasion techniques that most people don’t even know exist, and learn how to build your influence by applying these principles to any number of business interactions, from managing, mentoring and negotiating to conversations, writing and presentations. In addition, you will learn how to choose the best principle for any given situation and avoid being manipulated by others.Who Should AttendBusiness professionals at a mid-level position and above who need to understand the psychological principles behind how people are convinced to do somethingSales managers, VP/Directors of Sales and Account ExecutivesProject Managers, Product Managers, Purchasing Managers and Marketing ManagersHow will you benefitExplore the psychology behind persuasionMotivate others to say "YES!" the first timeDiscover what prompts people to say yes or no Overcome objections before they happenCustomize persuasion techniques for every situationRead body languageRole-play a solution to your biggest influence challenge at workLearn tactics to protect yourself from unethical behaviorPrepare to influence an individual by using the Pre-Persuasion ChecklistWhat You will cover:Understanding the psychology behind the laws of persuasionAppealing to human nature and fulfilling emotional needsRecognizing the implications of unethical approaches to influencing peopleAchieving a positive first impression Defining the two paths of persuasion: conscious and subconsciousUnderstanding the laws of expectations, esteem, connectivity and social validationSelecting, customizing and applying the appropriate law of persuasion to any given situationBalancing emotions and logicUsing the Pre-Persuasion Checklist to determine the appropriate law(s)Applying the laws of persuasion back on the jobOutlineLearning ObjectivesExplain the Psychological Foundation to the Laws of PersuasionUnderstand the Psychological/Subconscious Triggers That Influence a Person’s Decision-Making Process, Behaviors, and ReactionsApply and Adapt the Appropriate Law(s) of Persuasion in a Given SituationRecognize the Implications of Unethical Approaches to Influencing PeopleUse the Pre-Persuasion Checklist to Prepare to Influence a PersonFoundation of Influence and PersuasionDefine Persuasion and InfluenceDescribe the Foundational Principles of PersuasionExplain the Laws of PersuasionIdentify the Major Categories of Laws of Persuasion (i.e., the Influence Model)Apply the Laws of Persuasion to Your JobEngagement and TrustExplain the Law of Involvement, and How It Affects Your Ability to Persuade OthersUnderstand That if Your Audience Is Not Engaged, Not Listening, and Not Involved—You Can’t Persuade ThemBuilding Trust Is the Glue That Keeps the Whole Persuasion Process TogetherApply This Law of Persuasion Back on the JobAppealing to Human NatureDescribe the Psychological/Subconscious Triggers That Influence a Person’s Decision-Making Process, Behaviors, and ReactionsExplain the Laws of Persuasion That Pertain to Human NatureApply the More Appropriate of the Two Laws of Persuasion in a Given SituationRecognize the Implications of Unethical Approaches to a Given SituationApply these Laws of Persuasion to Your JobFulfilling Emotional NeedsDescribe the Subconscious Triggers That Influence a Person’s Decision-Making Process, Behaviors, and ReactionsExplain the Laws of Persuasion as They Pertain to Emotional NeedsSelect and Apply the Appropriate Law(s) Of Persuasion in Any Given SituationRecognize the Implications of Unethical Approaches When Using These LawsApply the Laws of Persuasion Back on the JobShaping PerceptionsRecognize the Impact of First Impressions on Other People and of Positive Versus Negative Verbal and Nonverbal CommunicationExplain the Laws of Persuasion That Shape One’s PerceptionsSelect and Apply the Appropriate Law of Persuasion to Any Given SituationRecognize the Implications of Unethical Approaches When Using These LawsApply the Laws of Persuasion to Your JobCreating DiscomfortExplain the Laws That Create Discomfort and How They Affect Your Ability to Persuade OthersSelect and Apply the Appropriate Laws(s) Of Persuasion in Any Given SituationRecognize When and How to Use Discomfort and the Appropriate LevelRecognize the Implications of Unethical Approaches When Using These LawsApply the Laws That Create Discomfort on the JobBalancing Emotions and LogicExplain the Law of Balance, and How It Affects Your Ability to Persuade OthersHow to Analyze and Adapt the Balance Based on Your AudienceApply the Law of Balance to Your JobPre-Persuasion ChecklistUse the Pre-Persuasion Checklist to Effectively Determine the Appropriate Law(s) of Persuasion for a Given Business SituationApply the Laws of Persuasion to Your Job