Discover how to influence them and improve your profits! Regain the seller’s advantage over today’s more sophisticated purchaser with the help of this strategic sales negotiation training. Learn the tools, techniques and savvy sales negotiation tactics that enable you to influence your buyer’s perception of cost, value and benefits. Close the sale by maintaining a flexible position that successfully counters your buyer’s negotiating moves.Who Should AttendSales professionals, sales managers, account executives, contract negotiators and anyone involved in negotiation processes and would benefit from this sales negotiation training.Note: Several years of sales experience is recommended.How will you BenefitDiscover through sales negotiation training how to improve sales margins and closing ratiosInfluence how customers view your product’s costs, benefits and value to themAnticipate buyer behavior and turn it into an advantageEstablish your credibility with the buyerDevelop confidence-building skills that maintain your control of sales negotiationsBe ready to justify your price when meeting price specificationsUse creative advantages to counter competitive offersWhat Will Be CoveredUnderstanding the sales negotiation process from both perspectives—yours and the customer'sDifferentiating between selling and negotiatingUsing powerful sales negotiating/planning toolsAddressing aggressive buyer demands face-to-faceDeveloping stronger client relationships through win-win negotiationsApplying strategies to favorably influence the four primary negotiating stylesCreating a motivational climate for your buyer
Overview
Taught by
American Management Association