Digital Marketing Courses and Certifications

Introduction to Google SEO

6 reviews

Learn Google SEO fundamentals, best practices, and future trends. Develop optimization strategies, understand search algorithms, and create buyer personas to improve website rankings and visibility.

• Coursera
• 16 hours 43 minutes
• On-Demand
• Free Online Course (Audit)

The Importance of Listening

6 reviews

Explore big data analytics in social media to extract valuable insights, enhance content strategy, and prevent crises using cutting-edge tools from industry experts.

• Coursera
• 7 hours 40 minutes
• On-Demand
• Free Online Course (Audit)

The Business of Social

5 reviews

Transform social marketing into a measurable, integral part of your business strategy. Learn legal considerations, performance metrics, and management tactics for successful social initiatives.

• Coursera
• 6 hours 1 minute
• On-Demand
• Free Online Course (Audit)

Microcredential

Introduction to Business

Develop essential business skills in management, leadership, finance, and digital marketing to prepare for operating or participating in business operations.

• Coursera
• 13 weeks, 2 hours a week
• On-Demand
• Paid Course
• 3 courses

Strategies for Converting and Retaining Customers Online

100 ratings at Coursera

Learn effective strategies for online customer conversion and retention, including search engine marketing, PPC campaigns, landing page optimization, and customer journey analysis.

• Coursera
• 10 hours 45 minutes
• On-Demand
• Free Online Course (Audit)

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

5 reviews

Aprenda a planejar e executar estratégias eficazes de comunicação de marketing integrado, combinando publicidade, relações públicas e marketing digital para criar marcas valiosas e conquistar consumidores.

• Coursera
• 10 hours 53 minutes
• On-Demand
• Free Online Course (Audit)

Leadership Through Marketing

452 ratings at Coursera

Develop strategies to create value for empowered consumers, gain competitive advantage, and enhance leadership skills using data science in the digital age.

• Coursera
• 7 hours 2 minutes
• On-Demand
• Free Online Course (Audit)

Google SEO Fundamentals

3542 ratings at Coursera

Aprenda a otimizar sites para mecanismos de busca, incluindo estratégias on-page, off-page e técnicas, além de pesquisa de palavras-chave para melhorar a visibilidade e atrair o público-alvo.

• Coursera
• 1 day 5 hours 37 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Search Engine Optimization (SEO)

2 reviews

Master Google SEO strategies, from fundamentals to advanced tactics. Learn website optimization, content marketing, and social media integration. Develop practical skills for digital marketing careers through hands-on projects.

• Coursera
• 22 weeks, 6 hours a week
• On-Demand
• Paid Course
• 5 courses

Engagement & Nurture Marketing Strategies

1171 ratings at Coursera

Learn effective social engagement and nurture marketing strategies, including real-world examples, metrics, infographics, landing pages, and creating a multimedia blog for real-time marketing results.

• Coursera
• 8 hours 47 minutes
• On-Demand
• Free Online Course (Audit)

Google SEO Capstone Project

447 ratings at Coursera

Develop a comprehensive SEO strategy for a chosen website, from initial research to final presentation, applying key optimization techniques and best practices.

• Coursera
• 1 day 23 hours
• On-Demand
• Free Online Course (Audit)

Optimizing a Website for Google Search

1613 ratings at Coursera

Aprenda a otimizar sites para o Google, desde auditorias iniciais até recomendações finais. Inclui seleção de palavras-chave, estratégias de conteúdo, SEO local e comunicação de melhorias.

• Coursera
• 13 hours 31 minutes
• On-Demand
• Free Online Course (Audit)

University of Pennsylvania;  Wharton

Entrepreneurship 3: Growth Strategies

1411 ratings at Coursera

Learn strategies for scaling startups, including customer acquisition, digital marketing, pricing, sales processes, and talent management. Develop an expansion strategy for your enterprise.

• Coursera
• 8 hours 14 minutes
• On-Demand
• Free Online Course (Audit)

Social Media Advertising

304 ratings at Coursera

Learn effective social media advertising strategies for Facebook, Instagram, and Twitter. Explore targeting options, campaign types, and performance metrics to optimize your small business's digital marketing efforts.

• Coursera
• 6 hours 28 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Social Media Marketing

1 review

Comprehensive training on social media marketing strategies, from consumer insights to analytics. Learn to become an influencer and develop effective campaigns for business success in the digital age.

• Coursera
• 30 weeks, 2 hours a week
• On-Demand
• Paid Course
• 6 courses