Attribution Models Courses and Certifications

Facebook;  Meta

Measure and Optimize Social Media Marketing Campaigns

1701 ratings at Coursera

Optimize social media marketing campaigns through data analysis, ROI evaluation, A/B testing, and effective result communication. Master campaign effectiveness measurement across platforms and devices.

• Coursera
• 10 hours 44 minutes
• On-Demand
• Free Online Course (Audit)

Facebook;  Meta

Data Analytics Methods for Marketing

228 ratings at Coursera

Explore analytics methods for marketing: audience segmentation, forecasting, advertising effectiveness, and marketing mix optimization. Learn to use data-driven techniques for strategic decision-making.

• Coursera
• 12 hours
• On-Demand
• Free Online Course (Audit)

Content Marketing: ROI

328 ratings at LinkedIn Learning

Learn how to establish goals and metrics for your content marketing, calculate ROI, develop assets to drive results, and effectively report campaign progress to stakeholders.

• LinkedIn Learning
• 46 minutes
• On-Demand
• Free Trial Available

The Open University;  Target Internet

Search Marketing: Measuring Search Marketing

4 ratings at FutureLearn

Explore analytics to improve the ROI of your search engine optimisation and pay per click campaigns.

• FutureLearn
• 2 weeks, 4 hours a week
• On-Demand
• Paid Course

Optimize performance in Search Ads 360

Learn to enhance ad performance using Search Ads 360 tools. Master content optimization, targeting, attribution, budgeting, and bid strategies for improved campaign results.

• Skillshop
• Finished
• Free Online Course

Content Marketing: ROI

Learn how to establish goals and metrics for your content marketing, calculate ROI, develop assets to drive results, and effectively report campaign progress to stakeholders.

• LinkedIn Learning
• On-Demand
• Free Trial Available

Loves Data

How to Track Conversions in Google Ads

Master Google Ads conversion tracking: Learn to implement dedicated tracking, import from Analytics, use Tag Manager, and understand differences between methods for accurate measurement and optimization.

• YouTube
• 20 minutes
• On-Demand
• Free Online Course

EmacsConf and Emacs hangouts

Maintaining the Maintainers - Attribution as an Economic Model for Open Source

Explore an innovative attribution-based economic model for open source, addressing maintainer challenges and proposing efficient alternatives to traditional capitalism and copyright systems.

• YouTube
• 20 minutes
• On-Demand
• Conference Talk

Marketing Data and Technology

Explore digital marketing analytics, focusing on Google Analytics to evaluate audience, measure success, and optimize strategies. Learn about AB testing, attribution models, and emerging trends.

• Udacity
• 3 weeks, 4-5 hours a week
• On-Demand
• Paid Course

Modelos de Atribuição

Aprenda a atribuir crédito aos canais de marketing na jornada do cliente, usando modelos tradicionais e avançados para otimizar recursos e aumentar a eficácia das estratégias de comunicação.

• Coursera
• 21 hours 27 minutes
• On-Demand
• Free Online Course (Audit)

Facebook;  Meta

Medir e otimizar campanhas de marketing de mídias sociais

Aprenda a medir, analisar e otimizar campanhas de marketing em mídias sociais. Domine técnicas de avaliação de ROI, testes A/B e comunicação eficaz de resultados para equipes.

• Coursera
• 8 hours 28 minutes
• On-Demand
• Free Online Course (Audit)

Google Analytics Individual Qualification

1 review

Master Google Analytics from basics to advanced, covering planning, implementation, configuration, conversion, and reporting to earn your certification.

• Skillshop
• 3-4 hours
• Finished
• Free Online Course

Search Ads 360 Certification Exam

Certificación en Search Ads 360 de Google: cubre configuración de campañas, asignación de objetivos, estrategias de puja, resolución de problemas, medición y optimización. Ideal para roles de búsqueda pagada con experiencia práctica.

• Skillshop
• 1 hour
• Finished
• Free Certificate

Learn the fundamentals of Google Ads Campaign Measurement

Aprende a medir el rendimiento de los anuncios digitales, configurar Google Ads y Google Analytics, y aplicar insights para mejorar tus campañas publicitarias.

• Skillshop
• 3-4 hours
• Finished
• Free Online Course

Build Your Media Strategy with Display & Video 360

Aprende a implementar estrategias programáticas, crear audiencias, optimizar anuncios y campañas de audio, y usar modelos de atribución en Display & Video 360 para mejorar tus resultados publicitarios.

• Skillshop
• 1-2 hours
• Finished
• Free Online Course