Learn the fundamentals of Google Ads Campaign Measurement

Overview

Make better advertising decisions and improve your marketing efforts by understanding how digital ads performance is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve your Google Ads performance. After completing this foundational Google Ads - Measurement learning path, you'll be able to: Translate your marketing objectives into measurable actions Set up tracking to effectively measure sales, app downloads/installs, and/or leads Understand how to analyze and action on insights from your conversion tracking data Choose the right attribution model for your business goals Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.

Syllabus

Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.

Pre-Self-Assessment

Achieve your goals: How can you be sure your marketing dollars aren't going to waste? In this section, we'll work with you to determine your business goals and translate them into digital marketing that you can easily measure, value and improve.

Turn Business Objectives into Marketing Goals
Assign Value to What's Being Measured
Evaluate Results and Take Action

Measure what matters

Get Acquainted with Conversion Tracking
Set up Conversion Tracking to Meet Your Goals
Analyze and Optimize with Conversion Data

Expand your strategy: There are many marketing tools available to you beyond digital advertising. In this section, we'll work through an introduction to the options available to you through the Google Marketing Platform.

Get to know Google My Business
Why They Love Google Marketing Platform

Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.