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Coursera Project Network

Create a Google Ads Search Campaign

Coursera Project Network via Coursera

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Overview

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In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Syllabus

  • Project Overview
    • In this project you will create a Google Ads Search Campaign, understand the fundamentals of online search marketing strategies and the important things to pay attention to, creating account structure and themed ad groups, keywords and match types, compelling ads and conversion tracking.

Taught by

Angelo Paolillo

Reviews

4.6 rating at Coursera based on 671 ratings

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