Google Ads for Beginners: Master Essentials & Fundamentals

Overview

Class Central Tips

Want to learn how to promote a business or increase traffic to your website? This guided project was designed to help marketing enthusiasts who are ready to start their Google Ads journey understand how to run successful campaigns. In this 2-hour interactive and hands-on project, you will master the essentials and fundamentals of Google Ads. We will focus primarily on Search Ads and begin with an overview of how they work, then dive into setting up campaigns, ad groups, and responsive search ads. You’ll also learn how to conduct effective keyword research and how to easily navigate the Google Ads platform. To achieve this you will create a well-structured search campaign from scratch, conduct comprehensive keyword research, craft high-impact ads, and utilize reporting and optimization tools. This project is unique because no technical knowledge is required, just some basic knowledge about digital marketing and paid ads will be enough to ensure a rewarding experience in this project. Hope you enjoy!

Syllabus

Project Overview

This guided project is designed for marketing enthusiasts who are ready to start their Google Ads journey. If you want to understand Google Ads and how to run campaigns with minimal or no prior knowledge, you’re in the right place. In this 2-hour interactive and hands-on project, you will master the essentials and fundamentals of Google Ads. We will focus primarly on Search Ads and begin with an overview of how they work, then dive into setting up campaigns, ad groups, and responsive search ads. You’ll also learn how to conduct effective keyword research and how to easily navigate the Google Ads platform. Throughout the course, we will create a Google Search campaign for our client, "Coursera," guiding you through each step. Finally, you will have the opportunity to test your skills by working on a different client.