Explore the next generation of Customer Relationship Management (CRM) in this 57-minute video featuring Larry Ellison, Rob Tarkoff, and leaders from Aon and Accenture. Discover how integrating marketing and sales can increase efficiency and drive business growth. Learn about Oracle's Fusion Marketing implementation and see a product demonstration showcasing the future of CRM for marketers and sellers. Gain insights into digital transformation strategies for sales teams, implementation challenges, and how Oracle CX is enhancing fan experiences in Formula 1 racing. Dive into topics such as engineering better customer experiences, fostering collaboration between marketing and sales teams, and confronting CRM implementation challenges head-on.
Overview
Syllabus
Introduction
Changing the game for CRM to engineer better experiences
What if CRM systems focused on marketers and sellers working together?
Aon drives digital transformation across their sales team
Oracle Implementation of Fusion Marketing
Product demonstration: The future of CRM for marketers and sellers
Accenture and Oracle confront CRM implementation challenges head-on
Red Bull Racing Honda and Oracle CX: Driving the fan experience
Taught by
Oracle
