How Oracle Reimagined Marketing for Always-On Customer Experience

Discover how Oracle revolutionized its marketing approach to deliver an always-on customer experience in this 53-minute video presentation. Explore the journey of Oracle's Customer Experience experts as they leveraged Oracle CX Cloud to focus on empowering customers, resulting in a dramatic reduction of campaign execution lead time from 4 weeks to just 5 days. Delve into topics such as digital transformation, cloud migration, data management, predictive intelligence, and the evolving B2B buyer behavior. Learn about the challenges faced, including legacy systems and messy data, and how Oracle overcame them. Gain insights into streamlined processes, self-service tools, nurture campaigns, and analytics that empower marketers. Understand the importance of unified data, the buyer's journey, and how marketing integrates with sales teams. Explore the future of digital marketing and get answers to audience questions about Salesforce CRM, CX Unity, and building trust with sales teams. Acquire valuable knowledge on utilizing internal and external data, mastering CX Unity, and adapting to changing B2B buyer behaviors.