Discover how Oracle revolutionized its marketing approach to deliver an always-on customer experience in this 53-minute video presentation. Explore the journey of Oracle's Customer Experience experts as they leveraged Oracle CX Cloud to focus on empowering customers, resulting in a dramatic reduction of campaign execution lead time from 4 weeks to just 5 days. Delve into topics such as digital transformation, cloud migration, data management, predictive intelligence, and the evolving B2B buyer behavior. Learn about the challenges faced, including legacy systems and messy data, and how Oracle overcame them. Gain insights into streamlined processes, self-service tools, nurture campaigns, and analytics that empower marketers. Understand the importance of unified data, the buyer's journey, and how marketing integrates with sales teams. Explore the future of digital marketing and get answers to audience questions about Salesforce CRM, CX Unity, and building trust with sales teams. Acquire valuable knowledge on utilizing internal and external data, mastering CX Unity, and adapting to changing B2B buyer behaviors.
How Oracle Reimagined Marketing for Always-On Customer Experience
Overview
Syllabus
Introduction
Topic
Introductions
Digital transformation
Real change takes place
Who is Oracle
What can possibly go wrong
Legacy systems
Messy data
Organizational sellers
Demand waterfall
Cloud transformation
Time for change
Changing everything
Oracle Cloud
Streamline
Data
Predictive Intelligence
Results
Data Management Platform
Empowering marketers
Selfservice tools
Nurture campaigns
Analytics
Delight
Power to the People
Email Anatomy
Digital Assets
Screenshots
Campaign results
The buyers journey
How marketing gets involved
Unified data
Future of digital marketing
QA
Audience Question
Salesforce CRM
CX Unity
Building trust with sales
Enable the sales teams
Internal vs external data
Learn to use CX Unity
Oracle Eloqua Profiler
How is B2B buyer behavior changing
Outro
Taught by
Oracle
