Master CDPs and Customer Data Management with a Marketing Data Foundation

Discover essential data transformation steps for implementing Customer Data Platforms (CDPs) in this 13-minute conference talk sponsored by Hexaware. Explore the Marketing Data Foundation solution from Softcrylic, which offers superior data quality assurance, governance, and reduced deployment time. Learn how to tackle challenges, avoid pitfalls, and utilize accelerators for creating unified customer profiles across CRMs, marketing/sales platforms, and digital channels. Understand why this foundation is crucial for success with CDPs, other Martech platforms, and future AI/Gen AI activation. Gain insights from Bradley Kossmann, Sr. Director of Data Science & Analytics, and Geoff Ogrin, Senior Director of Data Activation at Softcrylic. Discover additional resources on data lakehouses and fundamentals training, and connect with Databricks through various social media platforms for more information on data management and analytics solutions.