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Trailhead

Build a CDP Data Strategy

Salesforce via Trailhead

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Overview

Prepare to use your data in a customer data platform.
  • Develop an enterprise data strategy that puts customers front and center.
  • Create a customer data platform strategy that delivers marketing success.
  • Use customer data to create personalized, engaging experiences.
  • Discover the customer data platform for marketers and prepare for implementation.

Syllabus

  • Customer-Centric Data Strategies
    • Put Customers at the Center of Your Data Strategy
    • Create a Customer Journey
    • Research Pain Points and Prioritize Your Goals
  • Customer Data Platform Strategy
    • Prepare for a Customer Data Platform
    • Create a Customer Data Platform Strategy
  • Customer Data for Marketers
    • Learn the Evolution of Marketing Data
    • Explore Types of Customer Data
    • Organize and Analyze Your Data
  • Salesforce CDP Basics
    • Meet Salesforce CDP for Marketers
    • Get to Know the Cloud Information Model
    • Prepare for Salesforce CDP

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