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Optimize Data, Audiences, and Digital Advertising

Salesforce via Trailhead

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Overview

Learn how advertising solutions can help you discover new customers, reach the right audiences, and improve ad spend.

Build a successful digital advertising strategy with an audience-based approach.
Learn how to set up and start using Advertising Studio functionality.
Use AI to target ads, identify new audiences, and track performance.
Use customer data to create personalized, engaging experiences.
Take the consumer experience to the next level with real-time interaction management.

Syllabus

Digital Advertising Transformed with Customer Data

Learn About Audience-First Digital Advertising
Use Your Own Data to Acquire New Customers
Use Advertising to Connect with Existing Customers

Advertising Studio Implementation

Set Up Advertising Studio
Use Advertising Audiences
Capture Leads in Advertising Studio
Combine Journey Builder and Advertising Studio
Assemble the Pieces

Artificial Intelligence for Advertisers

Advertise with AI
Target Ads Using Smart Data
Track Your Ad Success

Customer Data for Marketers

Learn the Evolution of Marketing Data
Explore Types of Customer Data
Organize and Analyze Your Data

Consumer Interaction Management

Understand the Consumer Experience
Get Started with Consumer Experience Optimization
Execute Your Consumer Experience Strategy

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united states

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