Data and Digital Tech Optimization for Field Operations - Case Study

Watch a 25-minute conference presentation from SK TECH SUMMIT 2023 exploring how SK Rent-a-Car adapted to post-COVID-19 travel pattern changes in Jeju Island through data-driven solutions. Learn how the company combined internal vehicle operation data with external datasets to predict island visitor numbers and market capacity for different vehicle types, enabling strategic portfolio and pricing decisions. Discover the implementation of digital technologies for automated vehicle and customer recognition, as well as unmanned service processes. Speaker Yu-kyung Jung, currently at SK Rent-a-Car, shares her journey from programmer to CRM consultant to Data Scientist, and explains how the company is transforming its Jeju car rental business into a data and digital tech-based platform business model.