주행 데이터 인사이트를 통한 모빌리티 서비스 확장 전략

Discover how SK Rental Car leverages IoT technology and data analytics to transform mobility services in this 26-minute conference presentation from SK TECH SUMMIT 2022. Learn about the SmartLink IoT device that collects over 10,000 types of vehicle operation data, and explore how this data collection system has expanded from corporate fleet management to serving individual electric vehicle users. Gain insights into how driving patterns, safe driving habits, and EV battery diagnostics are analyzed and integrated into rental services to drive business growth. Presented by Yu-kyung Jung, a former programmer turned Data Scientist who leads SK Rental Car's Data Science team, bringing expertise in data-based business strategy development, analysis, modeling, and platform construction.