Data-Driven Customer Experience: Bridging Physical and Digital Shopping - Estée Lauder Case Study

Explore how Estée Lauder Companies leverages Azure data and application services to revolutionize the shopping experience for MAC Cosmetics customers in this 32-minute conference talk. Discover strategies for breaking down data silos and extracting valuable customer insights to deliver transformative experiences. Learn how the company successfully bridged physical and digital interactions, maintaining resilience during the pandemic while personalizing customer experiences, boosting employee productivity, and optimizing supply chain planning. Gain valuable insights from the Director of Interconnected Retail Technology on future-proofing business operations through innovative data utilization and application integration.