Ice Cream Packaging Design with Shanti Sparrow - Part 2

Overview

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Watch award-winning designer Shanti Sparrow create packaging designs for a fictional ice cream company in this 2-hour Adobe Live video. Follow her comprehensive process from market research and mind-mapping to final packaging mockups. Learn how to develop logo variations, navigate client desires, and edit variable fonts. Gain insights into overcoming career challenges and discover Shanti's favorite designers. Engage with host Paul Trani and contribute ideas for new ice cream flavors and packaging types in this interactive design session.

Syllabus

Start
Intro of Shanti and recap of yesterday’s work
Creating Logo variations and concepts
How to navigate client desires that don’t work well with a design
Challenge’s Shanti faced at the beginning of her career
Shanti names some of her favorite designers
Editing Variable Font “Cheee”