Packaging Design ProTips - Illustrator and Photoshop Techniques for Gummy Multivitamin Brand - Part 2

Overview

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Watch a nearly two-hour video tutorial featuring designer Tanya Kar on Adobe Live as she demonstrates packaging design techniques using Illustrator and Photoshop for a gummy multivitamin brand. Learn about brand identity, competitor analysis, color selection, typography, and creating multiple packaging concepts and mockups. Gain insights on various aspects of graphic design, including character illustration, 3D modeling, optical alignment, handling package bleed, creating wordmarks, and designing box interiors. Explore topics such as finding work after graduation, the importance of copywriting in design, and creating product mockups. Benefit from Tanya's expertise and the host Shauna Lynn's guidance throughout this comprehensive packaging design session.

Syllabus

Start
Intro of Tanya
Where would Tanya want to work, if she could choose anywhere?
Designing eyes for character illustrations
How to find work after your Bachelor’s Degree
Clipping masking in Illustrator
How does Tanya render her 3D models
When to make changes to
Optical alignment
Where do you get the product box dieline and dimensions
handling package bleed
Creating a branded box
The thought process behind creating wordmarks
Designing the inside of a box + info inserts
What is a text river?
Do you need to be a copywriter to do design
Artist spotlight
Creating product mockups