Designing Logos and Packaging with Illustrator and Photoshop - Efficient Design Tutorial Part 2

Overview

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Learn logo and packaging design using Adobe Illustrator and Photoshop in this comprehensive tutorial. Join graphic designer Dany Vo as he demonstrates the creation of packaging for a plant-based cake-pop company. Discover how to interpret design briefs, create moodboards, and develop typography and logos. Explore front and back packaging design, stock photo integration, and competitor shelf-mockup creation. Gain insights into project initiation, brand strategy, inspiration sources, font customization, mockup usage, and illustration techniques. Master essential skills like working with paths, custom shapes, and color experimentation. Benefit from expert advice on logo presentation, client communication, and the nuances of designing in RGB vs CMYK color spaces.

Syllabus

Start
Intro of Dany
Dany’s showreel
Project overview
10 questions to get your project started
Brand target demographic
Brand Personality
Branding strategy
Brand competitors
Inspiration and Mood boards
Where does Dany find inspiration?
Work begins in Illustrator
Choosing and customizing fonts
Does Dany pitch one client concept or more than one?
Working with mockups
Adding some colorful design elements to the package
Testing illustrations and styles
Advice for presenting logos
The importance of confidence and communication
Testing different logo versions
Creating custom illustrations
Dany’s design through process moving forward with the branding
Text on a path and rotating type orientation
Custom shapes with the pen tool
Designing in RGB vs CMYK
Dany talks about working with Sumo Citrus
Experimenting with colors
A recap of Day 1