Logo Design Workflow: Creating Timeless and Modern Logos

More than ever, people are starting their own businesses and the demand for expertly crafted logo designs is on the rise. 

In this class, you’ll learn how to create timeless and modern logos. A timeless logo communicates one core message that clearly reflects the essence of the brand. It’s all about simplification or reduction: the process of stripping away all unnecessary details, so the core message is clearly translated into a strong-looking mark.

Our class is structured into two pivotal segments: the theoretical and the practical. First, you'll delve into the core principles of logo design. Then we’ll put the fundamentals in practice: you'll experience the entire logo development process, from ideation to final deliverables, and the creation of a captivating brand identity presentation. 

Throughout the process, we’ll cover: 

• The basics of typography and how to design wordmarks with great optical balance
• How to use composition and color to create a cohesive logo,
• Some basic strategies around logo functionalities

And the full logo design workflow from inception to completion, you’ll learn how to: 

• conduct research and work from a brief,
• brainstorm with the use of moodboards,
• sketching, and
• the digital design process in Adobe Illustrator from building from basic shapes all the way to the refined logo design. 

This class is for both beginners and somewhat experienced logo designers looking to enhance their skills. It is filled with case studies, supporting resources (it comes accompanied by a class guidebook), and examples of good versus bad logos, so you can better understand which direction to go and what to avoid. It’ll give you all the knowledge and clarity you need to create cohesive and strong logos, and it’ll help you develop key skills in logo design and design in general: 

• Research: Often overlooked but vital, research helps create effective logos. It involves doing your homework and finding inspiration to broaden your design knowledge. 
• Sketching: While not requiring DaVinci-level talent, basic drawing skills can aid in crafting appealing logo concepts. 
• Problem-Solving in Design: Design is about finding solutions that benefit clients or personal projects. Developing problem-solving skills will advance your position in logo design. 
• Presentation and Selling Skills: Learning how to present and sell your logo designs effectively can make the process smoother and more successful.

By the end of the class, you’ll have a complete understanding of the logo design process, a finished logo complete with a presentation, and a workflow you can refer to and replicate time and time again. Let’s get designing!