COURSE OUTLINE: The course provides foundational knowledge on various aspects of entrepreneurial venture creation and management during its life cycle. It has been designed to address multidisciplinary audiences. The objective of the course is to teach key issues faced by entrepreneurs and managers at different stages of the life-cycle of an enterprise and is relevant both for aspiring entrepreneurs and for decision-makers in established enterprises.
Overview
Syllabus
Entrepreneurship Essentials.
Lecture 01 : Introduction.
Lecture 02 : Two Amazing and Inspiring Stories.
Lecture 03 : Myths and Realities about Entrepreneurship.
Lecture 04 : Entrepreneurial Qualities.
Lecture 05 : Why Start-ups Fail.
Lecture 06 : Vision, Mission and Entrepreneurial Qualities.
Lecture 07 : Vision, Mission and Entrepreneurial Qualities (Contd.).
Lecture 08 : Value Proposition.
Lecture 09 : Business Model generation - I.
Lecture 10 : Business Model generation - II.
Lecture 11 : Competitive Advantage.
Lecture 12 : Lean Startup.
Lecture 13 : Lean Startup (Contd.).
Lecture 14 : Balanced Founding Team and Early Recruits.
Lecture 15 : Forms of Legal Entities.
Lecture 16 : Marketing for Startups.
Lecture 17 : Marketing for Startups (Contd.).
Lecture 18 : Marketing Research.
Lecture 19 : Marketing Research (Contd.).
Lecture 20 : Marketing Research Example.
Lecture 21 : Financial Statements.
Lecture 22 : Financial Statements (Contd.).
Lecture 23 : Financial Statements (Contd.).
Lecture 24 : Financial Statements (Contd.).
Lecture 25 : Financial Statements (Contd.).
Lecture 26 : Financial Statements (Contd.).
Lecture 27 : Financial Statements (Contd.).
Lecture 28 : Break - Even Point (Cost Volume and Profit Analysis).
Lecture 29 : Break - Even Point (Cost Volume and Profit Analysis)(Contd.).
Lecture 30 : Break - Even Point (Cost Volume and Profit Analysis)(Contd.).
Lecture 31 : Writing Business Plan.
Lecture 32 : Writing Business Plan (Contd.).
Lecture 33 : Funding your start up.
Lecture 34 : Funding your start up (Contd.).
Lecture 35 : Funding your start up (Contd.).
Lecture 36 : Funding your start up (Contd.).
Lecture 37 : Funding your start up (Contd.).
Lecture 38 : How to Start a Startup.
Lecture 39 : Go to Market Strategy.
Lecture 40 : Innovation and Entrepreneurship.
Lecture 41 : Innovation and Entrepreneurship (Contd.).
Lecture 42 : Innovation and Entrepreneurship (Contd.).
Lecture 43 : Dos and Don'ts.
Taught by
IIT Kharagpur July 2018
