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XuetangX

创新创业理论与实践(Innovation and Entrepreneurship Theory and Practice)

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Overview

Innovation and Entrepreneurship Theory and Practice—Course Description

This is an introductory course in innovation and entrepreneurship in support of the strategic promotion of “innovation and entrepreneurship” in the national policy. Aimed to foster innovative and entrepreneurial thinking and practice, this course focuses on the cultivation of innovative thinking, entrepreneurial skills, as well as innovation and development, while emphasizes on the theories and practice of in a scientific and systematic manner. It is an integrated, manifold, three-dimensional and lively course on innovation and entrepreneurship. The course contents include: innovative thinking and methods, entrepreneurial quality and abilities, how to find business projects, designs of  business models, entrepreneurial team building, business plan and road show, lean start-up, and start-up stories. This course seeks to reconstruct the contents of traditional teaching materials on innovation and entrepreneurship to adapt to the development of innovation and entrepreneurship and meet the needs of flipped teaching.

Main Teaching Objectives: Students are expected to establish correct concepts of innovation and entrepreneurship, develop the awareness of innovation and entrepreneurship, understand basic innovative methods and entrepreneurial skills to lay a foundation for future entrepreneurship.

      Target group(s): freshmen and sophomore, social learners

Syllabus

  • Chapter 1 Innovation and innovative methods
    • 1.1 Innovation is Not a Mystery
    • 1.2 Innovation Requires Breakthrough from Conventional Thinking
    • 1.3 The Process and Models of Technological Innovation
    • 1.4 How to Protect Achievements of Innovation – Patent Application
  • Chapter 2 What abilities and qualities should entrepreneurs possess
    • 2.1 Desirable Qualities and Abilities of an Entrepreneur
    • 2.2 Wang Chuanxiang, an entrepreneur talks about the qualities and abilities for starting
    • 2.3 Entrepreneur, Han Han talks about the qualities and abilities for starting a business
  • Chapter 3 How to find and choose entrepreneurial projects
    • 3.1 How to Find an Innovative Start-up Project
    • 3.2 How Suoer Technology choose entrepreneurship project
    • 3.3 How to Choose an Innovative and Start-up Project selection of Xi Bao Meng
  • Chapter 4 Entrepreneurship team formation
    • 4.1 How to Build an Entrepreneurial Team
    • 4.2 Case Study: How the Team of Xi Bao Meng Was Built
    • 4.3 How the Team of Suoer Technology Was Built
  • Chapter 5 How to do a good job in entrepreneurial marketing
    • 5.1 Marketing Methods of Start-ups
    • 5.2 Marketing Methods of the Entrepreneurial Enterprise - Suoer Education Information Technology Co.
    • 5.3 Marketing Methods of Xi Bao Meng
  • Chapter 6 Entrepreneurship plan and entrepreneurship roadshow
    • 6.1 How to Make a Good Start-Up Plan
    • 6.2 Case Study of PPT Design for Start-up Project Road Show
    • 6.3 Case Study of Start-up Project Road Show
  • Chapter 7 Business model
    • 7.1 What Is a Business Model
    • 7.2 Business Model Canvas
    • 7.3 Methods to Design Business Models
  • Chapter 8 Lean startup
    • 8.1 The Lean Start-up Thinking and Method
    • 8.2 Lean Startup Canvas
  • Chapter 9 Entrepreneur story sharing
    • 9.1 The Stories of College Entrepreneurs
    • 9.2The Stories of Entrepreneurs
    • 9.3 A Venture Capital Manager’s View on Startup Financing
    • 9.4 A Startup Mentor’s Analysis on the Innovation and Entrepreneurship Competition Evaluation Syste
  • Final examination

    Taught by

    Xi'an Technological University

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