Live Selling: The Future of Retail - Strategies and Opportunities

Explore the rapidly growing world of live selling in this comprehensive video presentation. Discover how live commerce is revolutionizing retail by blending entertainment with instant purchasing capabilities. Learn about the projected $25 billion market by 2023 and understand how retailers, brands, and content creators can leverage this new technology to engage audiences and boost sales. Gain insights into the roles of live selling producers, presenters, and helpers, as well as the key stages of production. Examine popular livestream shopping platforms and their potential impact on various industries, with a focus on apparel and fashion. Acquire valuable knowledge about client onboarding, pre-production, production, and post-production processes, including studio setup. Prepare for the future of retail by understanding the differences between live selling and traditional video production, and discover how to turn browsers into buyers using this innovative approach to e-commerce.