Increasing Customer Retention & Loyalty Using Digital Marketing

Explore the power of digital marketing and email strategies to boost customer retention and loyalty in this 57-minute webinar. Dive into the evolving landscape of digital marketing, understanding its importance in the wake of increasing internet usage and the COVID-19 pandemic's impact on businesses. Gain insights into the modern digital marketing funnel, examining a 10-stage customer journey model that leads to brand advocacy. Discover the crucial role of email marketing in this journey, learning about its effectiveness, usage statistics, and best practices. Uncover innovative email marketing techniques, including personalization strategies, interactive elements, and performance measurement tools. Equip yourself with practical tips, checklists, and insights to optimize your email campaigns and navigate spam concerns. By the end of this session, you'll be prepared to leverage digital marketing and email strategies to enhance customer engagement and drive business growth in the digital age.