How to Create a Goal Based Logo Design Brief with Ian Paget

Overview

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Explore the process of creating an effective goal-based logo design brief in this informative webinar featuring Ian Paget, also known as Logo Geek. Learn the importance of a well-crafted brief, discover techniques for gathering essential information from clients, and understand how to translate business goals into visual concepts. Delve into topics such as questionnaire creation, business diagnosis, competitor analysis, audience understanding, and client preferences. Gain insights on streamlining the design process, achieving flow state, and securing client approval. Perfect for designers looking to enhance their logo creation skills and improve client communication.

Syllabus

Introduction
Ask a Question
Benefits of Having a Brief
Importance of a Brief
Creating a Questionnaire
Diagnosis
Understand
Business
Tagline
Products or Services
Why Redesign
Gathering Information
CoOp
Supermarket
Unique Story
In 5 Years
Physical Requirements
Where will the logo be used
Scaleable memorable and simple
Understanding the competition
Understanding the audience
Understanding the ideal customer
Overall message
Words
Personal Preference
What Brands Logos
Fonts Colors Images
Process Client Information
Actionable List
Creating a Flow State
Getting Approval from the Client
Asking Questions
How long does it take
How to get clients