Overview
Syllabus
Start
Ben shares his experience and work
Reviewing the logo design brief
Starting with type for logo design
Deciding on a word mark or symbol for the logo
Exploring the sketches and building the basic shapes
How to talk a client out of a bad idea
Opinions on online logo shops.
How and where to get clients
How to add effects to logos
Ben’s school experience
Using wordmarks and glyphs in systems
Exploring more logo ideas using letter forms
How to improve your logo designs
Giving the client options and using
Reviewing the AI daily creative challenge
Selecting images that might go with the company branding
Personal interests
Recap of the logo design work for day 1
How to stay on top of design trends
Taught by
Adobe Creative Cloud