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Introduction
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Classroom Contents
How to Create a Goal Based Logo Design Brief with Ian Paget
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- 1 Introduction
- 2 Ask a Question
- 3 Benefits of Having a Brief
- 4 Importance of a Brief
- 5 Creating a Questionnaire
- 6 Diagnosis
- 7 Understand
- 8 Business
- 9 Tagline
- 10 Products or Services
- 11 Why Redesign
- 12 Gathering Information
- 13 CoOp
- 14 Supermarket
- 15 Unique Story
- 16 In 5 Years
- 17 Physical Requirements
- 18 Where will the logo be used
- 19 Scaleable memorable and simple
- 20 Understanding the competition
- 21 Understanding the audience
- 22 Understanding the ideal customer
- 23 Overall message
- 24 Words
- 25 Personal Preference
- 26 What Brands Logos
- 27 Fonts Colors Images
- 28 Process Client Information
- 29 Actionable List
- 30 Creating a Flow State
- 31 Getting Approval from the Client
- 32 Asking Questions
- 33 How long does it take
- 34 How to get clients
