Watch a comprehensive video tutorial on redesigning the Hilton Hotels logo with designer Hadeel Sayed Ahmad. Explore the intricate process of rebranding, from asking essential questions to making decisions about revolutionary or evolutionary changes. Learn how to retain brand equity, analyze brand guidelines, and create a decision roadmap. Follow the actual redesign process, including logo explorations and final design presentation. Discover valuable rules-of-thumb and witness the power of design thinking as Hadeel compares the original logo with her revised version in this 54-minute educational project.
Overview
Syllabus
the questions you need to ask for rebranding.
should the change be revolutionary or evolutionary .
change to retain brand equity.
- brand guidelines.
decisions roadmap.
- the actual redesign process.
the final design.
- logo explorations.
- rule-of-thumb.
the power of design think. The original and revised.
Taught by
The Futur Academy
