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the questions you need to ask for rebranding
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Classroom Contents
Hilton Logo Redesign with Hadeel Sayed Ahmad
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- 1 the questions you need to ask for rebranding
- 2 should the change be revolutionary or evolutionary
- 3 change to retain brand equity
- 4 - brand guidelines
- 5 decisions roadmap
- 6 - the actual redesign process
- 7 the final design
- 8 - logo explorations
- 9 - rule-of-thumb
- 10 the power of design think. The original and revised
