Watch a talented designer, Mart Biemans, redesign the iconic Razer logo in this 42-minute video from Futur Academy. Follow Mart's creative process from initial sketches to final digital execution in Illustrator. Learn about the history of Razer's branding, compare past logo iterations, and explore the importance of optical balance and proper stroke width in typography. Gain insights into logo design principles, wordmark development, and the business side of design as Mart shares how he earned his first paycheck as a young designer.
Overview
Syllabus
- Razer’s logo redesign from the past before and after .
- Mart’s drawing process.
- Mart working with the wordmark.
- Mart taking it into illustrator.
- The final logo.
- Do you prefer the original logo or revised?.
- Make your typeface on optically balanced and have the proper stroke width.
- How mart got paid $400 at 14.
Taught by
The Futur Academy
