Discover the fundamentals of growth hacking in this comprehensive 3.5-hour course. Learn to focus your business on the key metric of growth, measure results using Databox's free analytics tool, and understand why digital marketing campaigns fail. Explore the impact of pillar pages on content marketing and SEO, and discover how connecting marketing, sales, and services produces better outcomes. Dive into scalable marketing techniques, utilize free Google tools, and harness the power of personalization. Uncover the secrets behind creating great content, understand the ROI of social media engagement, and set SMART goals for long-term success. Explore various digital marketing tools, learn B2B marketing strategies on YouTube, and apply the Four P's of marketing to digital products and services. Master the art of creating website content, leverage the growth hacking mindset, and implement the SOAP email sequence. Gain insights into the value chain, repurpose blog content into videos, write engaging headlines, and avoid common startup marketing mistakes. Delve into positioning strategies, semantic SEO, and structured content to enhance your digital success.
Overview
Syllabus
How To Start Measuring Results Using Databox’s Free Analytics Tool.
Why Digital Marketing Campaigns Fail & What You Need To Do To See Real Results.
What Are Pillar Pages & How They Impact Content Marketing & SEO.
How Connecting Marketing, Sales and Services Produces Better Results.
Why Scalable Marketing and Growth Hacking Must Be Paired Together.
3 FREE Google Tools You Should Be Using.
The Power of Personalization In Marketing and Sales.
The "Secret" Behind Really Great Content | Hack My Growth.
A Look at Hacking Growth by Sean Ellis & Morgan Brown Hack My Growth Show #2.
Hack My Growth Presented by SMA Marketing - Show #1.
The ROI of a Like: The Truth About Social Media Engagement.
Why SMART Goals are Important to Your Long-Term Success.
Start With "What" | Asking Questions that Lead to Action.
The Best Digital Marketing Tools On the Web.
Is YouTube Right for B2B Marketing?.
Using the Four P's of Marketing for Digital Products and Services.
A Simple Approach for Creating Website Content.
How to Leverage the Growth Hacking Mindset.
Understanding the SOAP Email Sequence.
What is the Value Chain and Why It Matter to Your Business.
How to Easily Create Videos from Old Blog Content.
How to Write Better Headlines and Engage your Audience..
How to Help Your Startup Avoid 3 Common Marketing Mistakes.
Positioning as a Service: How to move your audience and create a following.
What is Semantic SEO: How search has changed and what you can do about it..
WordLift Review: How to Leverage AI to Improve your SEO.
Why Structured Content is Essential to Digital Success.
Taught by
SMA Marketing
