Learn the key strategies to succeed in digital marketing, including SEO, social media, paid search, and analytics. This course provides hands-on experience from top digital marketing professionals, helping you develop campaigns that drive business growth in competitive markets.
Overview
Syllabus
- Course: Digital Marketing Strategy & Web Fundamentals
- Key skills needed to increase traffic to a website, generate leads and get sales
- How to develop a digital marketing strategy
- Essential elements every website should have to increase conversions
- How to turn leads into sales
- How to analyze your marketing to improve your return on investment
- Course: Content Marketing Bootcamp
- Learn about strategies and solutions for content marketing
- Develop an understanding of content curation and best practices
- Create a plan to promote, track, and optimize your content
- Course: Email Marketing Bootcamp
- Find out about the different types of emails & how to create them
- Optimize open rates & click through rates with A/B testing
- Build an email marketing strategy that works for you
- Course: SEO Bootcamp
- Learn how search engines work
- Conduct keyword research and competitor analysis
- Leverage SEO-driven content to increase web traffic
- Course: Google Ads Bootcamp
- Learn how to develop and manage a successful campaign
- Generate leads & sales and track conversions
- Guarantee your spot at the top of search engine results
- Course: Google Analytics Bootcamp
- Set up a Google Analytics account
- Identify which metrics to track
- Interpret Google Analytics reports
- Course: Instagram Marketing Bootcamp
- Develop digital marketing strategies for Instagram
- Learn how to build, target, and convert leads
- Master paid and organic marketing techniques
- Course: Facebook Marketing Bootcamp
- Learn how to create and manage successful Facebook ad campaigns
- Master setting up business pages, leveraging Facebook groups, and creating targeted ads
- Use conversion tracking, audience targeting, and Facebook Pixels to ensure that you earn a high return on your advertising budget
- Course: LinkedIn Marketing Bootcamp
- Get an introduction to LinkedIn & its interface
- Learn how to leverage your personal LinkedIn profile
- Create a company page on LinkedIn
- Learn paid advertising with LinkedIn
- Course: YouTube Marketing
- Learn the history of YouTube and its social impact
- Develop a successful social media strategy
- Create content that increases engagement and drives sales
- Learn how to gain a following and expand your reach
- Course: Social Media Content Marketing: Blogs & X (Twitter)
- Learn content strategy for blogging and other writing-based social media
- Build a brand identity and engage with your target audience
- Learn about marketing on X (Twitter)
- Course: TikTok Marketing
- Learn the history of TikTok and its social impact
- Develop a successful social media strategy
- Create visual content that increases engagement and drives sales
- Learn how to gain a following and expand your reach
- Course: Streaming for Social Media
- How to set up OBS for streaming
- How to stream to Twitch and its benefits
- How to stream to YouTube and its benefits
- How to stream to TikTok and its benefits
- Course: Social Media Industry & Portfolio
- Learn about earn-first creative thinking
- Create personal ideas and learn how to showcase them in a portfolio
- Resume and LinkedIn optimization
- Social media presence optimization
Taught by
Nicole McCullum and Dan Rodney
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