Social Media Marketing Certificate (Live Online)

Overview

Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter to grow your online following and stand out in the marketplace.

Syllabus

LinkedIn Marketing Bootcamp

Get an introduction to LinkedIn & its interface
Learn how to leverage your personal LinkedIn profile
Create a company page on LinkedIn
Learn paid advertising with LinkedIn

YouTube Marketing

Learn the history of YouTube and its social impact
Develop a successful social media strategy
Create content that increases engagement and drives sales
Learn how to gain a following and expand your reach

TikTok Marketing

Learn the history of TikTok and its social impact
Develop a successful social media strategy
Create visual content that increases engagement and drives sales
Learn how to gain a following and expand your reach

Social Media Content Marketing: Blogs & X (Twitter)

Learn content strategy for blogging and other writing-based social media
Build a brand identity and engage with your target audience
Learn about marketing on X (Twitter)

Instagram Marketing Bootcamp

Develop digital marketing strategies for Instagram
Learn how to build, target, and convert leads
Master paid and organic marketing techniques

Facebook Marketing Bootcamp

Learn how to create and manage successful Facebook ad campaigns
Master setting up business pages, leveraging Facebook groups, and creating targeted ads
Use conversion tracking, audience targeting, and Facebook Pixels to ensure that you earn a high return on your advertising budget