Learn how to effectively use Google Tag Manager and implement Google Analytics 4 in this comprehensive tutorial. Discover the basics of creating containers, setting up tags, and managing tracking codes for various analytics and marketing tools. Follow step-by-step instructions to create your first container, implement tags for Google Analytics 4, test your setup, and publish changes. Gain insights into custom script implementation, event tracking, and trigger configuration. By the end of this tutorial, master the essentials of Google Tag Manager and enhance your website's tracking capabilities.
Google Tag Manager Tutorial for Beginners
Analytics Mania - Google Tag Manager & Analytics via YouTube
Overview
Syllabus
- Intro
- What is Google Tag Manager?
- Create an account and container
- Account overview
- How to install Google Tag Manager
- Tags, triggers, and variables
- Quick introduction to Google Analytics 4
- Tags. Tracking pageviews with Google Analytics 4
- Testing tags
- Publishing tags
- Implementing custom scripts
- Quick introduction Google Analytics 4 event tracking
- Triggers
- Event tracking with GA4
- What you should do next
Taught by
Analytics Mania - Google Tag Manager & Analytics
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Reviews
5.0 rating, based on 1 Class Central review
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Ahasan HabibThe Google Tag Manager Tutorial for Beginners is an excellent resource for anyone looking to dive into the world of digital marketing analytics. The tutorial is well-structured, making it easy to understand the basics of GTM, from setting up your first container to implementing various tags, triggers, and variables. The step-by-step instructions are clear, with practical examples that help solidify the concepts. Even for those with limited technical knowledge, the tutorial makes it simple to start tracking website activity effectively. Highly recommended for beginners looking to gain confidence in using Google Tag Manager for their projects.
