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This course provides a step-by-step guide on getting started with Google Tag Manager, specifically focusing on installing Google Analytics 4. By the end of the course, learners will be able to create their first container, tags, and triggers in Google Tag Manager, ensure proper setup, and publish changes effectively. The teaching method involves a 1.5-hour video tutorial with practical demonstrations and explanations. This course is intended for individuals working with Google Analytics 4, Google Ads, Facebook Pixel, or other analytics/marketing tracking tools who want to streamline their tracking code management process.
