Explore how Adidas leverages Facebook Groups to build community, brand loyalty, and customer evangelism in this 32-minute fireside chat from F8 2019. Discover the power of groups, understand why people use them, and learn about Adidas' successful community strategy. Gain insights into Facebook communities, Adidas group success stories, and practical examples of community engagement. Learn about new features like Facebook Pixel for Groups and explore future opportunities with Facebook. Dive into the world of open source and understand how it contributes to building stronger online communities.
Tapping into Your Facebook Community with Groups - Adidas Case Study
Overview
Syllabus
Introduction
Why Groups
Why People Use Groups
What You Do For Each Other
Whats New
Airbnb
Adidas
Adidas Community Strategy
Adidas Communities
Facebook Communities
Adidas Group Success
Adidas Community Examples
Facebook Pixel for Groups
Future Opportunities with Facebook
Open Source
Conclusion
Taught by
Meta Developers
