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Introduction
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Classroom Contents
Tapping into Your Facebook Community with Groups - Adidas Case Study
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- 1 Introduction
- 2 Why Groups
- 3 Why People Use Groups
- 4 What You Do For Each Other
- 5 Whats New
- 6 Airbnb
- 7 Adidas
- 8 Adidas Community Strategy
- 9 Adidas Communities
- 10 Facebook Communities
- 11 Adidas Group Success
- 12 Adidas Community Examples
- 13 Facebook Pixel for Groups
- 14 Future Opportunities with Facebook
- 15 Open Source
- 16 Conclusion