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YouTube

Designing the Brand Identity for a Luxury Wedding Photographer - Part 2

Adobe via YouTube

Overview

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Join designer Sarah Rose Neri in the second part of a two-part Adobe Live series as she completes the brand identity for a high-end luxury wedding photographer. Dive into the full design process, including reviewing the brand strategy, finalizing the logo, creating patterns, and mocking up designs in Photoshop. Learn about using CC libraries, overcoming design challenges, finding inspiration, and making crucial design decisions when combining logos and photos. Explore the intricacies of working with mockups, sharing files with clients, and exporting finished assets. Gain insights into transitioning into a design career and understand the differences between a lookbook and an investment guide. Benefit from Sarah's expertise in high-end branding and get your questions answered during this informative live stream session.

Syllabus

Start
Intro of Sarah
Recap of Day 1
Reviewing the logo showcase
Using cc libraries
Creating patterns
Challenging parts of the design process
Does Sarah’s process change from project to project or stay the same?
Finding inspiration and thinking of new ideas
Does Sarah set up client assets for print?
Making design decisions when combining logos and photos
What is Sarah’s favorite part of the creative process?
Transitioning into a design career
Working with mockups
Sharing files with clients
Artist Spotlight
Exporting finished assets
What’s the difference between a lookbook and an investment guide?

Taught by

Adobe Creative Cloud

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