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YouTube

Designing an Ethical Brand Identity - Part 2

Adobe via YouTube

Overview

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Watch the second part of a two-part Adobe Live stream featuring designer Lina Cordero and host Julia Masalska as they continue designing a brand identity for Arawayuu, an ethical Colombian-inspired clothing brand. Observe Lina's real-life client workflow as she applies original brand guidelines to create collateral and client presentations using Adobe Illustrator. Learn about developing Instagram templates, creating recyclable assets for clients, choosing colors, masking techniques, and warping text. Gain insights into Julia's favorite designers and explore the process of bringing an ethical brand's mission to life through visual design.

Syllabus

start
Recap of yesterday
Instagram templates
Creating/sharing recyclable assets for clients
Julia’s favorite designers
Choosing colors
Masking in illustrator
Warping text

Taught by

Adobe Creative Cloud

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