Data Storytelling in the Era of Generative AI - Using LLMs for Interactive Consumer Research

Explore a 27-minute conference talk from Data Science Conference Europe 2023 that delves into the groundbreaking fusion of Large Language Models (LLM) and clustered consumer data. Learn how this innovative service revolutionized consumer research by enabling marketers to engage with evidence-informed synthetic personas in real-time. Discover how LLMs breathe life into consumer segments through dynamic, natural language interactions, moving beyond static data points to create interactive, narrative-rich experiences. Follow the complete journey from concept to implementation, understanding key challenges and their significant impact on marketing and data science fields. Delivered by Diego Marano in Belgrade on November 22nd, this presentation illuminates the transformative potential of combining advanced AI with consumer insights for more meaningful data storytelling.