Simplified AI-Powered Market and Consumer Research Using Brand Pulse Platform

Watch a 29-minute conference talk from Data Science Conference Europe 2023 where Milan Bjeloglav and Vuk Vujacic demonstrate how they enhanced their Brand Pulse analytics platform with AI-powered capabilities. Learn about their innovative solution that bridges the gap between complex data analysis and business users through an integrated chatbot system. Discover how the platform leverages Azure Cognitive Search and Azure Open AI to transform natural language business requests into sophisticated analytical queries, delivering results in an easily digestible format. Explore this practical implementation of AI technology that makes advanced market and consumer research accessible to users regardless of their technical expertise, presented at the conference in Belgrade on November 23rd.