Brand Identity - Stability or Change?

Explore the concept of brand identity in this TEDx talk by Farzad Moghadam, founder of THE Branding Agency. Delve into the core elements that define a brand's essence, including values, product relationships, and desired customer experiences. Discover how brand identity shapes a business's personality and responsiveness to audience needs. Examine the balance between stability and change in maintaining a strong brand presence. Gain insights into the importance of brand identity in today's competitive market and learn strategies for effectively communicating your brand's unique story.