Learn essential data analysis fundamentals through a comprehensive training course that explores real-world applications in the internet industry, career paths, and salary expectations. Master practical analysis methodologies including SWOT analysis, 4P marketing theory, 5W2H analysis, logic tree modeling, and user behavior analysis. Dive into 12 detailed modules covering everything from common data analysis scenarios to analytical tools and processes, with a focus on developing a strategic analytical mindset. Gain hands-on experience through four detailed case studies while learning how to approach analysis from a big-picture perspective.
Overview
Syllabus
- 第一章 数据分析基础（试听）
- 1.1 数据分析常见场景
- 1.2 互联网行业数据分析应用
- 1.3 职业方向与薪资水平
- 1.4 数据分析4个场景案例详解
- 1.5 数据分析流程与工具
- 1.6 大局出发如何分析
- 1.7 swot分析方法论
- 1.8 4p营销理论
- 1.9 5w2h分析法
- 1.10 逻辑树模型及应用
- 1.11 用户行为分析
- 1.12 数据分析常用方法详解
