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XuetangX

数据分析方法论

XuetangX via XuetangX

Overview

Learn the fundamentals and methodologies of data analysis through a comprehensive Chinese language course covering essential business frameworks and analytical techniques. Master key concepts including SWOT analysis, 4P marketing theory, 5W2H analysis, logic tree models, and user behavior analysis. Explore data indicator systems, growth models like AARRR, North Star metrics, and user personas while gaining practical insights into internet industry applications, career paths, and salary expectations. Develop skills in building layered indicator systems, implementing data tracking, and creating analytical reports through detailed case studies and real-world problem-solving exercises.

Syllabus

  • 第一章 数据分析基础
    • 1.1 数据分析常见场景
    • 1.2 互联网行业数据分析应用
    • 1.3 职业方向与薪资水平
    • 1.4 数据分析4个场景案例详解
    • 1.5 数据分析流程与工具
    • 1.6 大局出发如何分析
    • 1.7 swot分析方法论
    • 1.8 4p营销理论
    • 1.9 5w2h分析法
    • 1.10 逻辑树模型及应用
    • 1.11 用户行为分析
    • 1.12 数据分析常用方法详解
  • 第二章 指标与指标体系
    • 2.1为什么学习指标与指标体系
    • 2.2 数据指标与指标体系
    • 2.3 数据指标体系设计与落地
    • 2.4 常见的数据指标及指标拆解
    • 2.5 基于AARRR模型构建指标体系
    • 2.6 北极星指标与增长模型
    • 2.7 增长模型搭建
    • 2.8 人货场指标体系搭建
    • 2.9 osm与ujm模型详解
    • 2.10 分层指标体系搭建
    • 2.11 数据埋点及流程
    • 2.12 指标体系搭建案例与落地流程
    • 2.13 用户画像与标签体系
    • 2.14 数据分析报告
    • 2.15 数据分析常见问题解答

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