Learn the fundamental logic and strategies behind precision marketing using user personas in this Chinese language video. Explore how to effectively leverage customer profiles and behavioral data to create targeted marketing campaigns that resonate with specific audience segments. Discover methods for developing detailed user personas and applying them to optimize marketing efforts for better engagement and conversion rates.
Overview
Syllabus
- 运用用户画像精准营销的背后逻辑
Taught by
Shanghai Vocational College of Science and Technology
