Integrated Retail Marketing Communication

Integrated Retail Marketing Communication" provides a comprehensive and in-depth understanding of relevant retail marketing communication concepts such as Branding the Store, Retail Brand Positioning, Retail and Cooperative Advertising, In-Store Advertising, Shopper Marketing, Sales Promotion, Personal Selling, Direct Marketing Retail, Public Relations (PR), Adding Value with integrated efforts, Multi-Channel Retailing, and Effective Digital Marketing Strategies for retail success.Retail practitioners, fresh graduates, students, professional store managers, and independent store owners can take up this course. It is helpful to fresh graduates or people interested in switching to a retail career to navigate the world of integrated retail marketing communication. It also helps current practitioners, professional store managers, and independent store owners upgrade their understanding and upskill themselves with current practices in integrated retail marketing communication. It will also provide insights for the store managers and independent store owners to hone the sales associates' integrated marketing communication skills, as they are often the first touchpoint of customers in a store.The purpose of this course is to bring about an awareness of the multi-faceted aspects relating to communication with existing and potential customers. The course is highly engaging, with crisp videos and e-learning content filled with Indian and global real-world examples and practical insights to succeed in the modern retail world.